Case Study

Profile

Linktivity is a IT firm. Offerings include end-to-end vertical industry solutions. Provides full portfolio of consulting and implementation services

Situation

• Identify all potential opportunities within target SMB market
• Arm sales teams with in-depth knowledge relating to client companies and industries
• Connect with multiple executive decision-makers
• Generate targeted prospect lists for telemarketing, direct mail campaigns and e seminars

Solution

• Multi Channel mailing lists.
• All the information needed for Telemarketing, direct mail campaigns and email campaigns.

Results

• More effective pre-call research and preparation
• Faster insights into company relationships and contacts
• Ability to clone wins
• Targeted prospect lists fuel marketing campaigns.

Also, we were able to narrow his search and reach highly qualified prospects by targeting SIC codes and other criteria, making his campaign as effective as possible.

Profile

OmniPod is a leading provider of comprehensive online customer support software.

Situation

• Open dialogue and establish connection with enterprise business unit owners and executive decision-makers
• Identify executive and mid-level customer care professionals and sales and marketing professionals
• Maintain high marketing campaign ROI

Solution

• Company, industry, and executive information provided through our top quality leads marketing lists
• Marketing: Build prospect lists based on revenue and geographic selections.

Results

• Faster access to higher-quality leads
• Better understanding of opportunities
• More effective client engagement

"From a marketing perspective, we believe that it is important to have as much data about an account and the contacts as possible," says VP of Marketing, OmniPod